Most short-form platforms are mobile-first, so audiences on these platforms expect quick, vertical, and highly visual content. Repurposing long-form content into mobile-friendly, vertical short-form videos Moments ensures your message is accessible and engaging to mobile viewers.

Video content often has a limited initial reach. By repurposing and reformatting it, you can give it new life and keep it relevant for longer.
For example, turning a Podcast episode into smaller clips or Moments makes it more digestible, and you can continue to showcase that episode.

Short-form videos can act as trailers or teasers for your longer content. They provide a quick taste of value, enticing viewers to watch the full video or explore more of your content.
Example: A 30-second short-form clip Moment showcasing the key takeaway from a podcast episode can direct viewers to listen to the entire episode or watch the full video on YouTube.

Different platforms cater to different audience preferences. Repurposing long videos into short clips Moments allows you to tailor content for specific platforms.
This strategic use of short-form content ensures your message reaches a broader audience across platforms without the need to create entirely new material.

Regularly posting short-form content creates a steady stream of output, keeping your audience engaged and your brand active. It’s easier to sustain consistent posting schedules with short-form clips compared to producing new long-form videos.
Power in Practice: A single webinar can be repurposed into 10-15 short clips - Moments, providing weeks of content that builds momentum on social platforms.